5 Ways to Sell Your Real Estate Listing Properties Without Spending a Dime

Selling does not always mean making a sale. You sometimes have to sell yourself, your quality, your brand, or your trust. The way you treat an individual can go a long way. Embedding your company logo into the heads of your clients will grow your business. Having a honest and trustworthy presence will allow clients to do business with you. There are many ways to sell real estate properties which don’t involve making a direct sale.

The below tips are common ways to sell real estate properties without making a direct sale, these are the actions which commonly lead to a sale. Let’s go over the ways to sell real estate properties without making a direct sale:

  1. Personality. Personality is a great business tool. It makes you personable, approachable, and the right personality can charm anyone. Unfortunately, personality is rarely a characteristic which a person can develop or imitate, it is something a person is born with. However, most people have a personality, they just need a little help getting it to shine through. I have some tips for getting your personality to shine through.
    • Practice makes perfect, so attend social events and conferences to network with others. Continue this routinely until social atmospheres become a comfort zone for you
    • Always, smile inside. If you smile inside then it will appear you are always smiling outside. Think happy thoughts!
    • When speaking face to face look a person in the eyes, without it being an uncomfortable stare. Stand still if you are one on one with someone, but if you are in a full room or crowded conference center then use slide presentations and move from one side of the room to the other while projecting your voice and connecting with all sides of the room.
    • When talking over the phone, talk clear and pronounce your words. Take brief pauses and breathes between sentences and speak in a calm tone.
    • Don’t always be about real estate, unloosen your tie sometimes and talk about yourself, your hobbies, and your interest – show your personality.
    • Start a blog or newsletter which allows you to express your personality while promoting your real estate business
  2. Use Signatures. Placing your real estate property listing in your email signature can generate traffic for your listing. You should also place your real estate property listing in the signature of online forums and discussion boards, thus increasing the visibility of your real estate listing.
  3. Free Classifieds & Online Directories. There are an unlimited amount of free classified services and online directories. The most popular online classified service is Craigslist.org. Having a real estate property listing in Craigslist is known to yield results and deliver high traffic.
  4. Social Media & Bookmarking Networks. Social media and bookmarking networks are increasingly popular. These networks can deliver high levels of traffic, especially if you become popular and sociable within these type of networks. Submit your real estate listing to these networks. It is most beneficial to find social networks which are edicated specifically to real estate, such as Active Rain Real Estate Networks.
  5. Organic Referrals. Referrals are very important, because this comes as a trusted body of resource. Referrals increase the chances of a sale. If a homeowner has done business with you in the past and you have a new listing for sale, then you should send an email to your past clients to inform them of your new listing and to please refer you to any of their family or friends that may be in the market for a new home. Most homeowners no someone in the market for a new home and are more than happy to recommend a real estate agent who they have had a pleasant experience with.

The above are great places to start for promoting your real estate listings without ever spending a dime. Penny pinching and only free advertising should never be your core business model, but in many cases it is unavoidable and every business goes through times when they need to save, so using the tips above should help you get the most out of your free marketing campaign.

Private Real Estate Money – How to Finance Your Real Estate Investments in a Credit Crisis

As the stock market tumbles and a most mortgage lenders go out of business how do average guys manage to continue to invest in real estate. We certain will not be able to get traditional mortgages from banks or lenders as they now require 800%2B credit scores, personal guarantees and down payment collateral equal to or greater than 40% of the purchase price. Hard money lenders are so scared they will not lend to their own mothers – that is, the few that are still in business. So what do real estate investor do now!

Private real estate money is the answer. So what is private real estate money and how do i get it to purchase real estate investments.

Private real estate money is simply borrowing money directly from private individuals rather than a bank or other commercial lender. Private lenders tend to be ordinary people such as doctors, lawyers, accountants, business owners and possible retired people. Most private lenders are simply looking for better investment returns than they can typically get from bank CD’s, money markets or even bond investments. Over the past couple years these type investments have yielded a paltry 3% to 6% pretax rates. We can pay private real estate money lenders 9% to 15% on their money. So it is easy to see why they will be interested in investing in your real estate investments to get that kind of return on their money.

Private real estate money lenders will want to know several things about a property before they will invest. The questions most private real estate money lenders are going to want to know about your investment include:

  1. What is the purchase price?
  2. How much is the property worth once fixed up and rehabilitated?
  3. What will the rehabilitation cost be?
  4. How much do you want to borrow?
  5. What is your exit strategy i.e. do plan to flip to a first time buyer or hold to rent?
  6. When will you pay off the private investor

You may want to have a short little presentation book or business plan laid out in a professional looking format to present to a private lender that addresses these issues. This booklet will show you have a well thought out plan and help to establish credibility.

In this new era of real estate investing you need to look to new and different ways to financing your real estate interments and private real estate money will be key to your investing future.

11 Things You Want in Real Estate Investment Software

Real estate investment software is one of the best tools real estate investors and professionals can use to analyze and evaluate multifamily property.

Here’s why.

Good real estate investment software provides the forms, makes the computations, and creates the reports required for a real estate analysis. Any user (experienced or not) can create professional-quality rental property reports for a myriad of reasons, such as decision-making, or as property presentations to buyers, sellers, colleagues, partners, or to lenders. All within minutes.

Moreover, real estate investing is all about the numbers. Therefore, real estate investors who are considering real estate investment opportunities look for and make their investment decisions based upon the bottom line. So real estate investment software becomes an essential tool for real estate analysis because it provides quick and concise cash flow, rate of return, and property valuation numbers.

Though most real estate analysts prefer to buy real estate investment software, it should be pointed out, though, that you do have other options.

You can, for instance, scratch out the numbers with a pad and pencil, or perhaps make a hasty rule-of-thumb calculation off the top of your head. But it should be obvious that these approaches, although maybe useful in limited cases, do not provide the best solution. They clearly do not provide the deep property analysis required to make a smart investment decision, nor do they include the data likely to sway the opinion of any other person, entity, or institution like a partner or lender.

You can also use Excel and develop your own spreadsheet. The problem here is time. It takes countless hours to embed the computations properly, and to format the forms and reports, even if you’re familiar with Excel. If you’re not familiar with Excel, then triple the time.

Before you pursue those options, though, be mindful that successful real estate professionals do not waste time or effort reinventing the wheel. They prefer to invest in real estate software so they can spend their time generating moneymaking deals.

But I digress. So let’s get back on topic and look at what you should expect in good real estate investment software.

1. Easy to learn and use - You want simply to enter the values and have the software do the rest. You never want to look and wonder, “What do I do next?” To check, examine the website. Remember that the same company praising their software publishes the website. If the website is not well organized and informative, or if its lack-luster and confusing, the software might not be what you want.

2. Unlimited units - You want the ability to analyze one unit or a thousand units, or even more units if necessary.

3. Loan amortization - You want ample control over the financing assumptions. For example, you want the ability to enter multiple loans, the flexibility to enter the loan either as a loan assumption or as a new loan, and then have it computed as either a fixed or interest-only rate.

4. Crucial rates of return – You want the real estate investment software to calculate cash flow returns and loan ratios such as cap rate, gross rent multiplier, cash on cash, operating expense ratio, net operating income, debt coverage ratio, loan-to-value ratio, break-even ratio, and profitability index.

5. Tax shelter computations - You want the ability to determine cash flow after tax as well as your tax benefit or loss. To do this, the real estate investment software must include computations for tax shelter elements such as cost recovery and mortgage interest.

6. Time value of money – You want the software to create computations involving the time value of money such as internal rate of return and net present value. Why? Because you will discover that in real estate investing, the timing of cash receipts can be as important as the amount.

7. Concise, top-quality reports – You want printable reports that are easy to read and have eye-catching appeal. Remember, you might be trying to influence the opinion of a buyer, seller, colleague, or lender regarding this property, and they might have to make their decision based on the reports even before seeing the property.

8. Upgradeable versions – You want the ability to “upgrade” from a less-than-platinum-grade-version to a platinum-grade-version without having to re-purchase the platinum-grade version at full retail price.

9. Technical support - You want to have open access to tech support in the event of a question or problem. Preferably, email and telephone support . Exercise caution if the company or developer appears overly allusive–there is nothing more frustrating than encountering a problem and then not being able to talk to the software developer about it.

10. Affordability - You should be able to find very good real estate investment software on the web for about $300. Which is very affordable given the fact that you will be able to start working with income-producing property immediately.

11. Customer satisfaction - You should examine the names, professions, and titles of customers who have submitted a testimonial. If you can relate, then you may have a winner.

There are other things you want real estate investment software to provide such as seamless printing, picture function, branding and name-rider integration, email capability, help file, Windows compatibility, and so on. The point is not to be hasty. Spend time on each website looking around to be sure you get the essentials and perhaps a little extra at the best price possible.

How Anyone Can Own Rental Real Estate in an IRA

Are you looking to add a little “cushion” to fall back on when you retire? Wondering how you can make up for all the money you lost from the stock market crash? If you didn’t know already, you can own rental real estate in your IRA account and add tax-free profits to your retirement bottom line. However, there are some pros and cons to doing this, which we will go over in this article along with other ways to profit using your IRA.

When you purchase real estate in an IRA account, you must find the right custodian that will hold your funds and meet all your needs. You must also choose to self direct your IRA, which gives you full control over what you invest your funds in. With a self directed IRA, you get to choose from a wide array of investments, but let’s keep this article focused on real estate.

You should also be aware of a few rules that go along with owning real estate in an IRA. You cannot take part in a “self serving” deal- meaning you cannot buy a piece of real estate you plan to live in or vacation at yourself. You also cannot allow any of your close family members to live on the property. To be safe, you should not involve any of your family members with any of the real estate in your IRA.

This is why it’s so important to find a good self directed IRA custodian who can educate you on this kind of stuff. There are a lot to choose from, so make sure you find one that has plenty of knowledge and experience.

So, as you can probably imagine, there are some significant costs you must incur when you own rental real estate in your IRA- all the taxes and fees that go along with owning real estate, repair and renovation costs, realtor costs, etc. Sometimes, these costs can out way the profits you plan to make. To prevent this from happening, make sure you do not go at investing in real estate in an IRA alone.

You can also purchase real estate in an IRA and quickly “flip” it for a profit. The process is very similar to the one you follow when you own rental real estate in your IRA, but instead of collecting rent from tenants, you find a qualified buyer to purchase the house from you. And just like when you own rental real estate in your IRA, you should not go at “flipping” real estate alone.

HERE’S MY ADVICE TO YOU:

Find a well-established company that can hold your hand throughout this whole process. This way, you can utilize the knowledge and experience of a company that knows how to invest in real estate in an IRA the right way.

I know of a company like this- one that creates generous returns for investors by involving them in a socially conscious kind of investing. With this kind of company, you can make a generous return on your investment while helping to stimulate neglected communities and create quality homes for hard-working middle class families to settle down in.

What if you could be involved with an experienced and well-connected company that provided you with a “hands-off” approach to owning real estate in an IRA? What if this company would connect you with the right kind of custodian, find you the right deals to take advantage of, make all the necessary repairs and renovations, and even find you tenants or qualified buyers for your investment properties?

Would this be something that would interest you? IT SHOULD INTEREST YOU!